From Attention to Action. Powered by Meta.

Creative, data and optimisation, working as one system.

MajorForm plans, produces and optimises Meta ads across Facebook and Instagram for brands in Singapore and across Asia. One team runs strategy, creative production, media buying and measurement, so every ad we make is built to be tested and tied to ROAS, cost per acquisition or brand lift.

Talk to our strategists See Meta results
$2M+Meta ad spend managed
10+Markets in Asia
1 teamStrategy, creative, media and data
500Meta creatives ran

Brands we work with

OatsideYoga MovementFlexarStrong Pilates Singapore

What's changed on Meta

Meta has changed. Here's how we work with it.

Meta's AI now does the targeting. It reads every ad, matches it to the people most likely to act, and learns from what happens next. Each of those steps needs a different skill, so here's how we handle each one.

  1. Creative that feeds the algorithm

    Meta can only find the right people through the ads it's given, and Andromeda now rewards many genuinely different ads over one polished hero.

    How we handle it

    Our in-house production team makes and tests new angles, hooks and formats continuously.

  2. Meta's AI finds the audience

    Broad audiences and Advantage+ have replaced most manual targeting. The AI needs room and budget to learn.

    How we handle it

    We build fewer, broader campaigns with clear testing rules, so the AI learns fast instead of stalling.

  3. Measured on business outcomes

    Meta learns from the results it can see, and its own reports don't always match what reaches your bottom line.

    How we handle it

    We agree the outcomes that matter to you, like revenue, ROAS or cost per customer, and report against them, not clicks or reach.

One team, all three steps. Strategy, creative, media and data, working together on your account.

Campaign types

Meta campaigns across the whole funnel

Most accounts need a campaign at each stage. We set the mix by your goal and budget, then judge each campaign on its own numbers.

  1. Stage 1

    Get seen

    • Reach

      Shows your ads to as many of the right people as possible, with frequency control.

      CPMAd recall
    • Video views

      Builds an engaged audience from people who watch your videos, ready to retarget.

      Cost per ThruPlayView rate
  2. Stage 2

    Build interest

    • Traffic

      Sends the right people to your site, app or landing page.

      CPCLanding page views
    • Lead campaigns

      Instant forms or your own site, for services, education and property.

      CPL
    • Messaging

      Starts conversations in WhatsApp, Messenger and Instagram.

      Cost per conversation
  3. Stage 3

    Make the sale

    • Advantage+ sales

      Formerly Advantage+ Shopping. Finds buyers at scale from your catalogue.

      ROAS
    • Manual sales

      Tighter control of audiences, placements and offers.

      CPA
    • Catalogue retargeting

      Brings back people who viewed your products but didn't buy.

      ROAS
    • Collaborative Sales Ads (CPAS)

      Runs your ads with retail partners like Shopee or Lazada, sending shoppers straight to your products on their store.

      ROASRetailer sales

One plan, three stages. Budget moves to whichever stage is holding growth back.

Results

What this looks like in practice

Results from Meta campaigns we run, for brands across Asia.

Oatside Barista Blend oat milk
Oatside · Meta+30%Increase in ROAS year on year
Challenge
Looking to scale CPAS ads across Southeast Asia efficiently.
What we did
Deployed a geo-targeted approach to streamline spend and focus on Shopee audiences.
Read the case study 

How we work

From Research to Scale

A clear plan from day one, so you always know what's happening and what you'll get next.

  1. Week 1

    Research

    We study your market, audience and competitors, audit your account and tracking, and agree the one number that matters.

    Audit reportTarget KPI
  2. Week 2

    Plan

    We map the campaigns across the funnel and brief the first round of creative.

    Media planCreative brief
  3. Weeks 3 to 6

    Test

    We launch structured tests of angles, formats and campaign types against that number.

    Test resultsWeekly report
  4. Month 2 onwards

    Scale

    We move budget to what wins and refresh creative before it tires, every month.

    Monthly reviewNew creative

Meta Ads FAQs

How much does it cost to run Meta ads in Singapore?

It depends on your goal and market. Meta's delivery works best when each ad set gets about 50 conversions a week, so we size the test budget around that, agree it with you before launch, then scale what works. Our fee is a monthly retainer, not a commission on spend.

How long before Meta ads show results?

Most accounts leave Meta's learning phase within one to two weeks. Clients typically see clear improvements in CPA or ROAS within 30 to 60 days, once creative testing has found winners.

What is Meta's Andromeda update, and what should I change?

Andromeda is the system Meta uses to choose which ads to show each person. It favours accounts with many genuinely different ads, so the biggest lever is now creative variety: different angles, hooks and formats, not small edits of one ad.

Should I use Advantage+ or manual campaigns?

Usually both. Advantage+ sales campaigns find buyers efficiently at scale, while manual campaigns give control for launches, specific audiences and tests. We split budget based on your catalogue, data and goals.

Do you make the ad creative in-house?

Yes. Our production team makes static, video and UGC-style ads for Facebook and Instagram placements, and we read results by creative, not just by campaign, so every round of ads learns from the last.

Meta or TikTok: which should I start with?

Start where your customers already spend time and where you can make enough creative. Meta suits most brands first because of its reach and retargeting; TikTok suits brands that can feed it native, creator-led video. Many clients run both.