A Clarity Diagnostic

brandIq

ABOUT

MajorForm’s signature brand strategy product designed to help consumer brands unlock clarity, differentiation, and growth. Tailored for lifestyle, F&B, beauty, and DTC businesses, BrandIQ combines deep audience insights, competitor benchmarking, and content analysis to uncover what truly drives engagement and conversion.

Whether you're launching a new brand or refreshing your positioning, BrandIQ delivers actionable strategy rooted in data—not guesswork. Trusted by growing consumer brands across Singapore and Southeast Asia, this brand audit and growth strategy sprint helps you align your messaging, creative, and marketing direction for maximum impact across digital channels.

our process

Our BrandIQ process is a 3-part strategy sprint designed to give you clarity and direction across your brand, content, and marketing.

First, we conduct a full brand audit—assessing your digital presence, positioning, and performance across platforms like Instagram, TikTok, Meta Ads, and your website. Next, we dive into competitive and audience analysis to identify whitespace opportunities and emotional triggers that matter to your ideal customer.


Finally, we distill everything into a strategic blueprint: your brand story, key messaging pillars, and a tactical roadmap to align content, campaigns, and creative. BrandIQ helps brands stand out in crowded markets and turn strategy into growth.

our WORK

Infographic showing fitness market growth with statistics: 505 gyms, 25 spin studios, 98 pilates/yoga studios, and 8.9 gyms per 100,000 people, sourced from Rentech Digital, Medium.
A presentation slide titled "Proposed Content Pillar: New to LEGIONE" with four columns, each showcasing different video thumbnails and descriptions. The columns highlight aspirational content, informative content, social proof, and storytelling related to LEGIONE, a fitness or training organization.
Infographic with the title 'One of the most effective ways to tackle this is with a clear social media & content strategy.' It features three sections: 57% for discovering new brands via social media platforms, 63% for discovering online workouts through studio websites or social media, and 13X for businesses prioritizing content marketing for positive ROI. The sources are Statista, WodGuru, and Hubspot.

frequently asked questions (FAQ)

  • BrandIQ pinpoints exactly where your marketing is underperforming—whether it’s weak creative, inefficient ad spend, or drop-offs in your funnel. You’ll walk away with clear, actionable insights to improve ROAS, reduce CAC, and align your brand and performance strategies.

  • BrandIQ is ideal for growing brands that want clarity before scaling. Whether you're launching in a new market, questioning your media performance, or preparing to invest in content, BrandIQ gives founders, marketers, and growth teams the insights needed to make high-impact decisions.

  • Unlike templated audits, BrandIQ is built from real-world insights across SEA growth campaigns. It’s diagnostic, not generic—we combine qualitative brand analysis with quantitative media and funnel data to surface strategic blind spots and opportunities for scale.

  • BrandIQ reviews performance across Meta, Google, TikTok, your website, CRM, and content assets—depending on what’s available. Our goal is to connect the dots between creative, media, and conversion to highlight actionable gaps.

  • You’ll get a clear, executive-level summary with prioritized action steps. If needed, we can activate a GrowthSprint or ScaleOS plan to execute the recommendations—whether that’s refining your funnel, rebuilding your creative system, or optimizing ad campaigns.